01
Why 240 GSM changes the silhouette
Weight is not just durability. It controls the fall, shoulder line and boxy architecture of an oversized T-shirt.
Notes from the street
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02
Drop 01: building a five-tee rotation
A focused release can create more combinations than a crowded catalog when every colour has a role.
03
Bengaluru after hard light
Concrete, reflective streets and disciplined colour shaped the visual language of our first campaign.